A Look at the Importance of Using Third-Party Attribution
Many clients often come to me and say, “I want to implement third-party attribution, but our boss won’t allow it. Could you…
Summary of Video Channel Advertising Strategies
Previously, we reviewed Unity; now let’s summarize the remaining active media channels. Regarding video channels: The main ones are Unity, Applovin, ironSource,…
Summary of Unity Advertising Strategies
Recently, we’ve shifted our focus to the IAA project, conducting research on video channels like Unity, Vungle, Applovin, ironSource, and Mintegral. These…
Comprehensive Guide to Google UAC 2.5 Bidding Strategies
Google UAC 2.5 bidding can be estimated based on the actual CPI price and the conversion rate of subsequent events. For instance,…
Why are people pay attention to short drama?
Future development trend of short drama: 1. Two major directions: original high-quality filming and low-price translation. Low-quality dramas should not have much…