According to the latest news by Apple, advertisers purchasing Facebook and Instagram ads via iOS devices will be subject to a 30%…

Google Play has over 2.5 billion users in more than 190 markets, allowing developers to reach a vast global audience. This year,…

ASO (App Store Optimization) and Paid Promotion (such as Apple Search Ads and Google Ads) are complementary methods. For instance, in the…

This improvement will significantly save users time and clicks compared to the current method of viewing ratings by form factor. There are…

However, the campaign managers still maintain a wait-and-see attitude on this series. Some CMs feel that the effect is good, but the cost is a…

To reduce risk for consumers, Meta requires advertisers seeking to promote cryptocurrency trading platforms, software or services, and products that use blockchain…

Google Ads has launched tCPA Insight Box for Demand Gen campaigns, a new feature that helps advertisers quickly evaluate the performance of…

What kind of products need to apply for whitelist? What information is required to apply for the whitelist? I have compiled the…

The previous article introduced some common cheating methods and basic strategies for anti-cheating: Review of Common Cheating Methods: [link] Click Fraud Attribution…

This article explores some of the most prevalent methods of cheating in mobile app promotion and strategies to detect such fraudulent activities.…