However, the campaign managers still maintain a wait-and-see attitude on this series. Some CMs feel that the effect is good, but the cost is a bit fast; some CMs feel that ASC is quite suitable for running some apps that are difficult to produce in volume, and let the machine do the work for the pitcher. This issue will give you a detailed understanding of ASC advertising from the following three aspects.
1.What is ASC advertising and what are its advantages?
01 ASC advertising

Meta’s ASC (Advantage Plus Shopping Campaigns) advertising is an artificial intelligence-driven targeting tool that will be fully open to all Meta advertisers in early 2023. It has become a popular tool for Meta to improve the performance of advertising campaigns.
02 Advantages of ASC
The core advantage of ASC advertising lies in its precise crowd-targeting capabilities and automated advertising optimization strategies. Through deep learning and artificial intelligence technology, ASC can analyze user behavior and interests in real time to accurately identify target audiences most likely to be interested in advertising content. In addition, ASC advertising also has automated advertising optimization functions, which can automatically adjust advertising strategies based on the performance of the advertising to ensure that the advertising is always presented in the best possible condition in front of the target audience.
2. How to Create ASC Advertisement
01 Create a campaign

02 Select the target as sales (sales)

03 Select Advantage+shopping campaign

04 Continue setting: Country/Region-Budget-Scheduling-Attribution



05 Material import or creation

The system will also have the function of recommending creative ads. The logic of recommended ads is: that the advertisements that have spent the most in the past 7 days, will filter ads with the same creative ideas, as well as unsuitable ad formats. If dynamic creative is used, there is no way to display it. Above the recommended ads, if you don’t want to use the recommended ads above, you can also create ads manually and upload them manually in the creative source.
3. Tips on using ASC
01 cumulative learning
If you can cultivate an ASC stably and let it expand its learning, that is, it will run a good campaign in the early stage, and you can directly add materials to it later. In this way, after accumulating more conversions, it will gradually move towards a virtuous cycle and generate more conversions.
02 plenty of time
Give ASC a certain amount of learning time. After all, the audience is automatically selected by the system. If you are more optimistic about the created material, then try to reach 50 purchases.
03 Reduce the number of Ads
Reduce the number of ads in the early stage and simplify the advertising account structure. Don’t use too many materials in the early stages. After testing, it is easier to start with 4-6 materials, and it is easier to add materials that are easy to run in other advertisements (meaning that it will be more effective to expand the volume). After testing It’s not impossible to be new, but you must choose relatively trustworthy materials.
04 Regular updates
Regular iterations, no exposure, ads that have not converted for a long time will be restarted directly, and when adding materials, you can consider ensuring that they are as close to the material direction as possible in the early stage (most of the time whether the e-commerce category can be scaled depends on the material) + copywriting direction. Don’t use too many types of materials in the early stage. It’s best to test materials of the same category together. After it becomes a little more stable, start adding materials from other directions (revisions of popular models, iterations of materials of the same type) to expand some people horizontally.
05 combination methods
At the same time, we can also run ordinary ads with ASC but regularly add good ads from ordinary ads to ASC. Note that this is done at the asset level of ASC by clicking Edit. You can see the recommended ads added by the system and select them directly. Add it in, but when adding, it is recommended not to add too much at once.