How to Leverage tCPA Insight Box for Better Google Ads Results

Google Ads has launched tCPA Insight Box for Demand Gen campaigns, a new feature that helps advertisers quickly evaluate the performance of their campaigns and make data-driven decisions to optimize ad spend.

What this tool does:

Insight Box shows whether your actual CPA is within your expected range.

The chart shows weekly CPA averages, including predicted conversions.

Google calculates the variance based on your campaign’s historical data.

When your target is within the variance range, your ads are on the right track.

Some conversions may cost more or less than your target, but Google Ads aims to keep the overall cost of each conversion equal to the target CPA you set.

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