In a surprising turn of events, Meta has released new growth statistics for its Twitter-like platform, Threads, in what appears to be a direct response to reports of rival platform Bluesky’s recent surge in popularity.
Meta’s President of Global Affairs, Nick Clegg, took to Threads to share some impressive figures. According to Clegg, Threads now boasts over 150 million monthly active users. This revelation comes at a crucial time, as reports have been circulating about Bluesky’s growing user base, which recently hit the one million mark.
The timing of Meta’s announcement has raised eyebrows in the tech community. Many industry insiders view this as a strategic move by Meta to reassert Threads’ dominance in the microblogging space and quell any notion that Bluesky might be gaining significant ground.
Threads, which launched in July 2023, experienced an initial surge of interest with over 100 million sign-ups in its first week. However, user engagement reportedly dropped off in the following months. These new statistics suggest that Threads may have found its footing and is maintaining a substantial active user base.
While 150 million monthly active users is undoubtedly impressive, it’s worth noting that this figure still falls short of Twitter’s reported 350 million monthly active users. Nevertheless, it positions Threads as a formidable player in the social media landscape.

As the battle for microblogging supremacy intensifies, all eyes are on how Twitter, Threads, and emerging platforms like Bluesky will evolve to capture and retain user attention. With Meta’s resources behind it, Threads appears poised for continued growth, but the dynamic nature of social media means the landscape could shift at any moment.
This latest development serves as a reminder of the fierce competition in the social media space and the high stakes involved as platforms vie for user engagement and market share.