YouTube Advertising Specifications: A Comprehensive Guide for Marketers
YouTube, with its vast global user base, is a powerful advertising platform for businesses to reach their target audience. What are the…
TikTok Launches Search Ads Campaign, Challenging Google
TikTok has unveiled Search Ads Campaign, a new feature that directly competes with Google’s search advertising. This move leverages TikTok’s growing popularity…
Mastering Google Ads Daily Budgets: Strategies for Optimal Ad Spend
Daily budgets significantly impact the success of Google Ads campaigns. This article delves into the mechanics of Google Ads daily budgets and…
How to Optimize Your Performance Max Campaigns: Key Strategies for Enhanced Conversion
Are you looking to boost the performance of your Performance Max (PMax) campaigns? This article addresses crucial questions and provides strategic advice…
TikTok Expands Creator Subscriptions to 10 Countries
TikTok announced Monday the rollout of its revamped “Subscription” feature to eligible creators in 10 markets, including the US, UK, and Japan.…
Facebook Bidding Principles
Facebook uses an ad auction system where advertisers compete for ad display opportunities. Understanding this helps optimize ad campaigns and target the…
YouTube Tests New Feature: Allowing Creators to Edit Videos to Remove Age Restrictions
YouTube is testing a new feature that allows creators to edit videos to remove age restrictions or restore videos deleted for violating…
Google Ads Enhances Conversion Coverage Report
Google has updated its enhanced conversion coverage data page, adding new filters and a “website-only” report feature. Advertising expert Thomas Eccel first…
How to Get a Blue Verification Badge on Facebook: Step-by-Step Guide for Businesses
Obtaining a Facebook badge is a common goal for most international brands. Let’s explore in detail how to get a blue verification…
Google Ads Enforces Stricter Rules for Gambling and Games Sector
Starting November, Google Ads will implement tougher rules under its Circumventing Systems policy, focusing on the Gambling and Games sector. Advertisers with…