
Meta Pixel is a free analytics tool that involves a snippet of code that needs to be added to your website. Its purpose is to help Facebook track interactions between users and your website, which we refer to as “events.” These events include:
· Purchase: When a user places an order for a product on your website
· Registration: When a user submits a trial request form for your product
· Add to Cart: When a user adds a product to their cart but hasn’t completed the payment
· Wishlist: When a user adds a product to their wishlist
· Initiate Checkout: When a user starts the checkout process
· Other Custom Events: Any other user actions you’d like to track
The role of Facebook Pixel is clear, and I believe there are two major benefits:
First, through the Pixel, you can leverage detailed insights to target your ads more accurately. These insights not only allow you to evaluate ad performance and budget efficiency but also help you determine which ad settings need adjustment. Specifically, you can track “Purchases” and “Add to Cart” as key goals to understand the impact of your ad campaigns on sales. This data helps you decide whether to continue the campaign, make adjustments, or change the target audience. To obtain these critical insights, you need the Pixel!
Second, you can use the Pixel to re-engage customers who previously visited but left your online store. Re-engaging these potential customers is crucial—they’ve already shown interest in your business and products, and may even have decided to buy. You need to keep reminding them about your store and the products they liked. In other words, you need to run retargeting ad campaigns, and this requires Pixel support. Additionally, using the Pixel, you can create lookalike audiences, which are based on data from users who visited your store, helping you target new potential customers!
How to Properly Add Facebook Pixel to Shopify?
Step 1: Create a Facebook Business Ad Account
Step 2: Create a Facebook Pixel
- Open settings, go to “More Business Settings”
- Select your business from the dropdown, then click on “Data Sources”
- Choose “Pixels” and click the add button on the right-hand tab
- Name your Pixel and add it to your Shopify store, then click “Set up Pixel now”
Step 3: Add Your Pixel ID to Shopify
- Install Pixel on the Facebook section of your Shopify store
- Select Shopify among partners
Step 4: Verify Facebook Pixel Integration and Check Functionality
- In the next window, enter your domain name to verify if the Pixel is working correctly, then click “Send Test Traffic.” If everything is set up properly, your status should be “Active.”
- You will later see a confirmation window, from which you can test events in Events Manager, create new ads, or navigate to Facebook Analytics.
How to Add Multiple Facebook Pixels to Shopify
The recommended setup currently is to use one Pixel per verified domain on Facebook, prioritizing tracking of eight events to ensure accurate event tracking and ad settings.
If you manage multiple Shopify stores, you can store and manage all Pixels for these stores in one Facebook Business Manager.
In conclusion, Facebook Pixel helps merchants significantly boost sales. For beginners, adding the Pixel to a Shopify store might feel overwhelming, but following the above steps, you should be able to complete the setup in about half an hour!