
A new WooCommerce report reveals that 76% of online retailers rely heavily on e-sales for holiday revenue, with 46% making up to 30% of their annual sales during BFCM and holiday periods, and 24% generating over 30%. Additionally, 20% of these retailers start their preparations 3 to 6 months in advance. Key strategies highlighted include inventory management, marketing campaigns, promotional offers, and site optimization. Among the favored marketing tactics, 29% of retailers prefer email marketing, while 25% focus on boosting organic search traffic to maximize holiday sales.