LinkedIn Launches New Revenue Attribution Report for Marketers

LinkedIn has launched its Revenue Attribution Report (RAR), a new tool for B2B marketers. RAR syncs with CRM data to show how LinkedIn marketing impacts sales metrics like revenue and pipeline growth.

Key features include:

  • Revenue and ROAS tracking
  • Lead conversion analysis
  • Full-funnel attribution

Early users report improved marketing efficiency. LinkedIn plans to roll out RAR to all Business Manager users soon.

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