WhatsApp Gains Ground: Indian Court Grants Reprieve on User Data Sharing Policy
WhatsApp has successfully secured a reprieve in India, one of its largest markets, following a…
Meta Looks To Lure TikTok Creators With New Bonus Program
While TikTok is still active for U.S. users, it’s definitely not out of the woods…
OpenAI, SoftBank & Oracle’s $50B Bet on Future AI! Inside the Mega Data Center Deal
OpenAI, SoftBank & Oracle’s $50B Bet on Future AI! Inside the Mega Data Center DealOpenAI…
Google Tightens Ad Policies for Children and Teens, Enhancing Online Safety
Google has announced a significant update to its advertising policies concerning children and teenagers, aiming…
Trump signs exec order delaying TikTok enforcement action for 75 days
In a significant development on January 20, 2025, President Trump has issued a new executive…
Practical TikTok Advertising Tips
Prepare 10-20 video creatives for a single product. Create a new ad sequence for each creative, then set up one ad group…
Meta’s Advantage+ Shopping Campaign Option Mysteriously Vanishes for Some Advertisers
Some advertisers have reported the disappearance of Meta’s Advantage+ Shopping option when creating sales campaigns, with the Catalog Sales Campaign option appearing…
TikTok Partners with WHO to Combat Health Misinformation
TikTok is strengthening its fight against health misinformation by collaborating with the World Health Organization’s “Fides” network. This partnership will bring over…
MrBeast’s Leaked YouTube Success Blueprint: Insider Content Creation Strategies & KPIs
On September 14, an internal onboarding document allegedly containing the “secret weapon” of MrBeast’s production team was leaked online. The document reveals…
Maximizing ASO Effectiveness: Core Metrics, KPIs, and Strategies for App Store Optimization Success
However, ASO is still very useful. It not only affects organic traffic but also impacts paid user acquisition effectiveness. So, if we…
Maximize Your Brand’s Holiday Exposure with TikTok’s Gift Guide: Spend Big, Get Featured
TikTok is launching its “Holiday Emporium Gift Guide” to boost brand visibility during the holidays, but brands must commit to significant ad…
Understanding Facebook’s 6 Types of Automated Rules for Ad Campaigns
Manual monitoring of ad campaigns is time-consuming and can lead to overspending. To address this, Facebook offers automated rules that help advertisers…
X Sees User Decline Amid Musk’s Controversial Remarks
Despite Elon Musk’s claims of record usage, recent data shows a significant decline in X’s active users in both the U.S. and…
Snapchat Shifts AI Focus from OpenAI to Google’s Gemini
Snapchat is integrating Google’s Gemini AI into its platform, moving away from its previous reliance on OpenAI’s GPT models. CEO Evan Spiegel…
Comprehensive Guide to Google Ads Competitor Analysis: Boost Your Ad Strategy
Understanding your competitors’ Google Ads campaigns can offer valuable insights to refine your own advertising strategy. While you can’t directly access competitor…