Practical TikTok Advertising Tips

Prepare 10-20 video creatives for a single product. Create a new ad sequence for each creative, then set up one ad group and duplicate it twice. This results in one ad campaign with three groups, ready for broad targeting.

When setting up your campaign:

  • Choose “Sales” as your objective
  • Set a budget of $50
  • Use a bidding ladder strategy, starting from $1 up to $2, to test the optimal bid
  • Select “CC” (Cost Cap) as your optimization goal
  • Important: Only choose Cost Cap, not any other options

After launching the ads:

  1. Monitor the data
  2. Keep an eye on spend
  3. Focus on key metrics:
    • CPC (Cost Per Click)
    • CPA (Cost Per Acquisition)
    • CPM (Cost Per Mille)

Use these metrics to optimize your video creatives for better performance.

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