TikTok is launching its “Holiday Emporium Gift Guide” to boost brand visibility during the holidays, but brands must commit to significant ad spending to participate.
To qualify, brands need to spend $12,500 (Silver) or $19,500 (Gold) on ads over three months. While featured brands will gain exposure through influencer promotions and TikTok’s own marketing, there’s no guarantee of inclusion in the guide, as TikTok will decide which products to showcase.
This approach raises questions about the authenticity of featured products, as it seems based more on ad spend than quality. Brands should carefully consider the investment against potential benefits. For more information, visit TikTok’s 2024 Holiday Emporium promotion.
