Snapchat Shifts AI Focus from OpenAI to Google’s Gemini

Snapchat is integrating Google’s Gemini AI into its platform, moving away from its previous reliance on OpenAI’s GPT models. CEO Evan Spiegel revealed that this shift will enhance Snap’s AI features, particularly in handling multimodal inputs like text, audio, images, and video.

Google’s AI, known for its visual context processing and translation capabilities, is seen as a better fit for Snap’s needs. Though it’s unclear if Snap will fully transition from OpenAI, this move could reflect a broader trend as platforms explore more powerful AI models.

The AI race is heating up, with Google, Meta, and others developing models that could challenge OpenAI’s dominance.

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