How to Leverage “Similar Apps” to Drive Explosive Traffic?
ASO practitioners generally focus on improving two key metrics: visibility and conversion rate, as visibility x conversion rate = users. There are…
How to Maximize the Conversion Value of Meta Ads?
When advertisers strive to enhance ad efficiency, Meta utilizes machine learning to predict the return on ad spend (ROAS) that a person…
A Look at Google Ads Quality Score: Definition, Importance & Factors
The competition in the international market is intense, and the rising costs of Google ads combined with stagnant conversion rates create significant…
Why do TikTok iOS ads have fewer click-throughs on the intermediary page than downloads?
I wonder how many of you are still using the intermediary page for optimizing TikTok iOS ads. Previously, I introduced the function…
How Grammarly Attracts Millions of Visitors Through SEO Strategy
In today’s highly competitive digital marketing landscape, brands must adopt a variety of strategies to increase website traffic and user engagement. Grammarly,…
How to Prevent Google Play Developer Account Ban
As an overseas company, the ban of Google Play developer account is probably one of the problems that everyone least wants to…
How to deal with the tightening of Google Play policies and rule adjustments
Google Play Policy has tightened the rules! This is an important update that developers need to pay special attention to. Starting from…
How Can Advertisers Protect the Security of Meta Assets?
How can advertisers protect the security of Meta assets?Here are some suggestions based on our experience. Please read them carefully: 1. Use the…
Before launching a new product, what tasks need to be done?
As an advertising optimization specialist, what tasks need to be done before the company launches a newly developed product? Understand the core…
How an RPG Game Increased Overall ROAS by 6.8x with Targeted TikTok Ads
From creative direction to bidding strategies, the success of TikTok advertising campaigns hinges on audience targeting. When advertisers can display their TikTok…