
This article tells you three Google Ads bidding strategies that are suitable for different needs and budgets. Cross-border bosses remember to collect them~
1.“Target CPA” strategy
It helps advertisers achieve more conversions, such as registrations or downloads, within a set cost range. It should be noted that this strategy usually requires sufficient budget, and it is recommended to set it to twice the target cost to achieve the best results.
2. “Target ROAS” strategy
This is a smart bidding strategy that allows advertisers to set the expected return on advertising expenditure. Google will automatically adjust the bid according to your advertising goals, which is very suitable for multi-product promotion in the e-commerce industry.
3.“Maximize conversions” strategy
Google will predict the clicks that are most likely to lead to conversions based on the algorithm and adjust the bid, but this strategy may result in budget overspending, or high CPA and low ROI. Choose the most appropriate bidding strategy based on your product and advertising goals to ensure the best return on advertising investment.