If you’re preparing to start running Facebook ads, it’s recommended to first check out this content. It might be helpful for your upcoming ad campaigns!
1.You have completed the 0-1 product test.
What does this mean? It means before you start advertising, you need to ensure that your product or service is ready; otherwise, your ads will be in vain, wasting money. Remember, the product is the foundation of all advertising!
Many clients who come to us for Facebook advertising advice have already achieved some success on e-commerce platforms. Their products have been validated by the market, and the basic sales process is running smoothly. Therefore, such products are more likely to yield good results on Facebook ads, with a relatively good return on investment.
2.You need a sufficient budget to test ads.
No matter your budget size, you can run Facebook ads. However, you must set aside a specific budget for testing before the official launch. The purpose of testing is to see if your product is worth investing in, identify the audience that matches your product/website, and find the best ad format for the highest return on investment.
In summary, advertising is not a matter of “luck”; there are many skills involved, and the pre-testing phase is essential!
3.An optimized standalone website is a must.
This point is for clients with standalone websites. If you want to advertise for your standalone site, the user experience on your site must be guaranteed. Users from Facebook will click on your ad and land on your site; if it’s not optimized, users will leave, target audience will be lost, and ad money wasted!

Regarding optimization, there is a lot to discuss, but since this content is about ad marketing, I’ll briefly mention a few points: Besides UI/UX optimization, the basic setup should not be sloppy. Remove redundant code, optimize image formats to prevent slow loading, and ensure fast opening speed. Additionally, ensure proper tracking setup by installing Facebook Pixel in advance. This will allow you to collect complete and optimizable data for both testing and running ads officially.
For installing Pixel, new Facebook advertisers might find it challenging, so here are a few extra tips:
Installing Pixel is quite easy. If you use Shopify or other e-commerce platforms, they have integration functions that allow you to set it up in a few minutes. You can install it via integration or HTML. After installation, it’s crucial to check whether your Facebook Pixel is working correctly!
All you need to do is visit your site, click and expand, and it will check and confirm that Facebook is receiving your Pixel and events correctly. If errors occur, the extension will notify you.
4.A complete Facebook public page.
A complete public page doesn’t just mean having comprehensive information and excellent brand visual design. Having these doesn’t mean you can run ads immediately. We recommend having a certain audience base and letting Facebook’s system understand your page to make it easier for your ads to be accepted.

Whether you’re self-promoting or using an agency, when planning to advertise on Facebook, focus on the following:
- Regardless of whether new global social media platforms emerge, Facebook remains a cost-effective way for us to reach new overseas audiences and increase conversion rates, suitable for businesses of all sizes and types.
- Based on our experience, advertisers with a considerable budget, a mobile-optimized website, good social media influence, and high-quality products are better suited for Facebook advertising.
Whether running ads yourself or hiring an agency, focus on the key aspects for successful Facebook ad campaigns. With a good budget, optimized website, strong social media presence, and quality products, you’ll achieve better results. Good luck!