Since the days of Android Market, Google Play has undergone numerous interface optimizations, making significant strides in user interface design and information accessibility. Google has consistently aimed to enhance user experience, streamlining app listings and employing artificial intelligence to clean up redundant content in app and game descriptions, thereby making it easier for users to find the information they need.
The latest interface update is particularly noteworthy. Google has decided to feature trailer videos at the top of app and game listing pages, making them the first content users see. This change aims to provide a more direct display of the app or game’s actual performance, thereby increasing user interest and download intentions.
Interface Changes and Their Impact
- More Intuitive Display: When users open an app or game page, the first thing they see is the trailer video, with the company’s name and title positioned below. This intuitive display allows users to quickly grasp the core features and highlights of the app or game.
- Automatic Dark Theme Adaptation: In the new interface design, the Google Play theme will automatically switch to dark mode, enhancing the overall aesthetic and modern appeal.
- Enhanced User Experience: Trailer videos continue to play as users browse the listings, allowing them to gather more information in a short time and reducing reliance on text descriptions. This design better showcases the gaming experience, not just conveying information through text.
In the screenshot below, the upcoming UI is on the left, compared to the current UI on the right:
Learn how preview videos on Google Play can boost conversion rates by engaging users and speeding up decision-making.Learn how preview videos on Google Play can boost conversion rates by engaging users and speeding up decision-making.
Impact of Videos on Conversion Rates
Trailer videos, as visual content, are more engaging and persuasive than text descriptions. By showcasing the actual operation and functionality of apps or games, users can more intuitively understand their features and gameplay, thereby increasing their willingness to download and install. Specifically:
Higher Conversion Rates: By enhancing user experience and accelerating the decision-making process, trailer videos help increase the download and installation conversion rates of apps and games.
Increased User Interest: Video content can quickly capture users’ attention, sparking their interest in the app or game.
Reduced Hesitation Time: Intuitive video displays help users make download decisions faster, reducing the time they hesitate due to not understanding the app’s features.
Overall Impact of Google Play’s Interface Update
Overall, this interface update on Google Play not only enhances user browsing experience but also effectively boosts app and game conversion rates through the introduction of trailer videos. This is another positive step in Google’s ongoing efforts to improve the Play Store discovery process.
Video Creation Recommendations
Preview videos can effectively showcase an app’s features, visual style, and experience to potential users, improving app discovery and helping users make informed decisions. While preview videos are not mandatory, we strongly recommend providing them, especially for games. In certain areas within Google Play, having a preview video is required for games to be featured.
To add a preview video to your store listing, simply enter the YouTube URL in the “Preview Video” field. Use the full YouTube video link without additional parameters like timestamps. Ensure you create localized videos for different global markets.
Use this format: https://www.youtube.com/watch?v=yourvideoID
Do not use this format: https://youtu.be/yourvideoID
Uses of Video Resources
On Google Play, the preview video will be displayed before the screenshots in the app listing. Users can watch the preview video by clicking the play button overlaid on the featured image. Additionally, the preview video might be displayed in other areas on Google Play, including:
- The homepage and search pages where it might autoplay muted for up to 30 seconds, depending on the user’s device, settings, network connection, and display area. If the video does not autoplay, a play button will appear on the featured image.
- Certain areas within Google Play may use preview videos to showcase grouped game recommendations in a large format.
By effectively utilizing preview videos, you can significantly improve your app’s visibility and conversion rates on Google Play.
