TikTok pays users to shop, invite friends as US ban looms

TikTok’s New Strategy Amid US Ban Threat: Pays Users to Shop and Invite Friends

TikTok has been working to boost users’ time spent and develop shopping habits ahead of its possible ban from US app stores on January 19.

As a potential U.S. ban looms, TikTok is rolling out an aggressive new strategy to maintain its robust user engagement. The social media giant is now offering financial incentives to users who shop through the platform and invite their friends to join. This innovative approach aims to bolster TikTok’s ecosystem, encouraging more active participation and enhancing user loyalty.

TikTok’s initiative reflects a strategic pivot to not only retain its existing user base but also attract new users through a rewards-based system. This comes at a crucial time when the platform faces significant regulatory challenges in the U.S., highlighting its efforts to sustain growth and market presence amidst mounting pressures.

Observers are keenly watching how this tactic will play out, noting that TikTok’s proactive engagement strategies could redefine user interaction norms in social media spaces, potentially setting a new trend in user retention tactics across the industry.

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