Comparing iOS Campaign Performance on Google and TikTok: Insights and Observations
When comparing the iOS campaign performance between Google and TikTok for a specific product, notable differences were…
Google Ads
Understanding Self-Attribution Channels: A Guide for Advertisers
In the rapidly evolving world of digital advertising, understanding the mechanics of attribution is crucial for optimizing…
Struggling with Low Conversions? 8x Your Google Ads Results with These 12 Tips
As the world’s largest search engine, Google holds over 76% of the global market share, with more…
8 Q&As to Master the Relationship Between Pixels and Advertising
Understanding the connection between pixels and digital advertising is crucial for modern marketers. This guide provides essential…
How Temu Accelerates Growth and Retains Customers in the U.S. Market
In just over a year, Temu has achieved rapid growth in both traffic and sales, with the…
Top Reasons for Discrepancies Between Google Ads and Google Analytics 4 Conversion Data You Need to Know
Before launching a Google Ads campaign, it’s essential to predefine the conversion events you want to track.…
How the Gaming Company Increased Revenue 6x with Predictive Analytics and Incrementality？
Rocket Studio, a Vietnamese game studio, has been operating since 2015, focusing primarily on developing arcade action…
A Complete Guide to Different Event Types in Google Analytics 4 and Their Usage
Since the transition from Google Analytics Universal to Google Analytics 4, overseas brands and merchants have been…
Maximize Your Google Ads ROI: Key Metrics to Track for Unbeatable Campaign Performance
An increasing number of businesses are leveraging Google Ads as a core channel for driving traffic. Not…
Google Ads Account Suspended? Follow These 3 Expert Steps to Quickly Resolve
When a Google Ads account that has been running smoothly is suddenly suspended, it can feel like…
