A Complete Guide to Different Event Types in Google Analytics 4 and Their Usage

Since the transition from Google Analytics Universal to Google Analytics 4, overseas brands and merchants have been eager to learn how to use the new platform effectively and leverage its features quickly.

This article focuses on the events section in Google Analytics 4 (note: the data in the events section is different from that in the e-commerce section and does not have a significant relationship).

Google Analytics 4 categorizes events into four types, which are briefly explained below.

1. Automatically Collected Events

Automatically collected events are triggered and return data automatically after installing the complete website code, without the need for additional configuration. These events include: first_visit, page_view, session_start, user_engagement, etc. App-related events will be briefly skipped.

2. Enhanced Measurement Events

This event type consists of built-in events that can be triggered by enabling the enhanced measurement feature in the data stream details. These events include: page views, scrolls, site searches, video views, file downloads, and more.

3. Recommended Events

These events are predefined event names and parameters specified by Google based on business types. To activate these events, you need to configure them through the events backend or add them using Google Tag Manager (GTM). Examples of recommended events include: add_to_cart, begin_checkout, etc. Configuration of these events must strictly adhere to the recommended names and parameters; otherwise, the events will not be activated.

4. Custom Events

Custom events are those whose names and parameters do not fall under the recommended events category. You need to name and configure these events independently. Typically, this requires using GTM for configuration, and after that, you must create events in the Google Analytics 4 event backend with the same names to match the setup. Examples of custom events include clicks on a specific button or clicks on a certain type of button.

By understanding the four event types in Google Analytics 4, you can track and optimize user interactions more effectively, enhancing your marketing outcomes.

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