When a Google Ads account that has been running smoothly is suddenly suspended, it can feel like a catastrophic blow, leaving advertisers at a loss. In fact, Google ad suspensions are not limited to small companies; even well-known large companies spending hundreds of dollars daily can encounter this issue. As a result, how can you resolve it?
Part One: What Will Happen Following Suspensions?
When your Google Ads account is suspended, all campaigns, ad groups, and ads will cease running. This not only means your ads will disappear from search results, but more importantly, you will lose opportunities to direct potential customers to your website.
Additionally, when an ad account is suspended, advertisers will not be able to access or modify account-related information, including campaigns, ad groups, and ads. Depending on the severity of the violation, the account may also face additional restrictions or be permanently banned.
Google typically does not immediately reinstate suspended accounts. You will need to address the issues that led to the suspension and then submit your account for review. The account will only be reactivated if it passes Google’s review process. Therefore, it is crucial to promptly resolve the issues causing the suspension and successfully pass Google’s review.
Part Two: Reasons About Suspending Google Ads Accounts
Google suspends ad accounts primarily because the ads (or landing pages, websites, or apps) violate one of their policies. Understanding which policy was violated is essential for addressing the issue promptly and effectively.
1. Understand Google Ads Policies
When violating Google’s prohibited policies, Google will suspend the relevant ad accounts.
- Prohibited Content: Refers to content that Google does not allow advertisers to promote, such as illegal goods and services, dangerous items, counterfeit products, or anything that supports illegal activities or harms others.
- Prohibited Practices: Includes any actions that attempt to deceive or manipulate users, such as ads with misleading content that does not match the website’s landing page.
- Restricted Content and Features: Refers to categories of content that are either illegal, unacceptable, or heavily monitored, like pharmaceuticals and gambling.
- Editorial and Technical Requirements: This category is the most subjective and requires that websites offer a good user experience. It encompasses factors like clarity, functionality, and overall site quality.
2. Identify the Issue
After understanding Google’s policies, the next crucial step for international advertisers aiming to get their accounts back on track is to identify the underlying issue. Here are some common reasons for Google Ads account suspensions to consider:
(1) Website Hacked
If your ads, website, landing pages, or applications contain harmful content such as malware or deceptive information, Google will suspend your ads. Often, website owners may not be aware of the presence of such malware or malicious content.

(2) Misleading Content
- Avoiding Detection: If the content displayed to Google differs from what visitors see on your website, Google may classify this as deceptive cloaking.
- Fraudulent Practices: If the advertised content does not match the page users are redirected to, this bait-and-switch tactic may be considered fraudulent by Google.
- Trademark Infringement: If the products you sell appear to be copies of other branded products, Google may determine that you are engaged in counterfeit activities.
3. Prohibited Practices
Google Ads has several areas that are either prohibited or strictly monitored. Advertisers need to fully understand these restrictions to mitigate risks.

4. Payment Issues or Billing Problems
In addition to the issues mentioned above, several billing-related problems can lead to the suspension of a Google Ads account: Unpaid balances, bank chargebacks, suspicious billing details, promotion code misuse.
Part Three: How to Resolve Suspended Google Ads Accounts
A suspended Google Ads account can indeed be a challenging issue. However, by taking the right steps, you can restore your account and resume advertising. Here’s what you can do:
Step 1: Carefully Examine the Violation
In the first place, you should review the email sent by Google to identify the reason for the suspension. If the email includes a link to the policy violation, it will significantly ease the process of finding the issue. Most problems advertisers encounter are related to malicious or fraudulent content on their websites, which can be quite serious. In such cases, the primary focus should be on addressing the website issues caused by hacking or other security breaches.

Step 2: Assess What Needs to Be Changed
There is a need to use detection tools to check if your website contains any malware. Once you’ve confirmed there are no issues, compare the information on your Google Ads account with that on your website. This includes page terms, shipping details, and other identity-related information to ensure consistency. You should pay attention to verifying whether the website has been updated but the Google Ads account has not been synchronized accordingly.
Step 3: Correct All Policy Violations
Once you’ve identified the issues, promptly address and rectify any policy violations on your website to restore your ad account as quickly as possible. For example, if malware is found on your site, it should be removed immediately. If there are spam pages that have been on your site for several days, they might have been indexed by Google. In such cases, it’s advisable to regenerate your sitemap and resubmit it to Google. Additionally, if you believe your account was suspended in error, submit an appeal with a detailed explanation and evidence demonstrating that your account complies with all policies.
Final Thoughts
When facing the challenge of a suspended Google Ads account, advertisers must act swiftly to minimize the impact on their business. By promptly identifying the issues, addressing policy violations, and following the proper steps to resolve the suspension, you can work towards restoring your account and resuming your advertising activities efficiently.