In response to the threat of disguised packages, Google Play has released a major update.
Google Play Protect: An upgrade to the local scanning feature based on the YARA model, the Swiss Army knife for…
How to Reduce Uninstall Rates and Improve User Retention in a Competitive App Market
As the number of apps increases and user expectations rise, apps that cannot quickly meet user needs are swiftly abandoned.…
Can Apple’s AI Power Its $7 Billion Goal? A Look at What’s Driving Advertising Success
Apple is following in the footsteps of Google and Meta by experimenting with a new artificial intelligence advertising method. This…
Feeling the Pinch of Apple’s 30% Service Fee? Discover How to Minimize Its Impact
According to the latest news by Apple, advertisers purchasing Facebook and Instagram ads via iOS devices will be subject to…
How to Increase Subscription Revenue through Google Play Commerce?
Google Play has over 2.5 billion users in more than 190 markets, allowing developers to reach a vast global audience.…
How to Address Natural Traffic Erosion
ASO (App Store Optimization) and Paid Promotion (such as Apple Search Ads and Google Ads) are complementary methods. For instance,…
How to Deal with Google Play Updates?
This improvement will significantly save users time and clicks compared to the current method of viewing ratings by form factor.…
How to Configure ASC Advertising for Meta?
However, the campaign managers still maintain a wait-and-see attitude on this series. Some CMs feel that the effect is good, but the…
How to Apply for the Whitelist of Cryptocurrency App?
To reduce risk for consumers, Meta requires advertisers seeking to promote cryptocurrency trading platforms, software or services, and products that…
How to Leverage tCPA Insight Box for Better Google Ads Results
Google Ads has launched tCPA Insight Box for Demand Gen campaigns, a new feature that helps advertisers quickly evaluate the…