Feeling Vulnerable? Learn 7 Crucial Tips to Safeguard Your Facebook Ad Account from Fraud
1.Enabling Two-Factor Authentication It is highly recommended that you, your agency, and your clients enable two-factor authentication (2FA). Two-factor authentication provides additional…
Losing Track of Your Users? Demystify App Store & Google Play Traffic Attribution
Since the launch of the App Store with the first iPhone in 2008 and Google Play in 2012, competition among apps has…
Seven ASO Techniques to Quickly Increase Organic Traffic for Hyper-Casual Games
If you, as a developer, have already uploaded a game or app to the App Store or Google Play, you might be…
PWA vs. W2A: Are You Making the Wrong Choice? Find Out Now
A recent debate on the topics of PWA and W2A has emerged in the digital marketing sector. Amid this backdrop, this article…
Worried About Losing Subscribers? How to Craft CTA Copy That Drives Conversions
In the field of marketing and advertising, we often overlook the importance of CTA (Call to Action) buttons. However, in reality, CTA…
Boost Your Facebook Ad Conversion Rate: Stop Making These Common Mistakes!
Whether you are a novice or a professional in advertising, there are common mistakes that you might make when creating or managing…
Meta Extends Overlay Banner Ads to Instagram Reels
Meta has added an overlay banner ad placement to Instagram Reels to engage users with banner ads while they are watching Instagram…
2024 Google I/O Conference: Unveiling New Tools for Enhancing App Success
At the 2024 I/O conference, the Google Play keynote introduced the latest products and features designed to help developers succeed on Google…
How to Master TikTok Advertising Bidding Strategy
Different bidding strategies for TikTok advertising: cost cap and maximum delivery Currently, with the rapid rise of TikTok around the world, more…
The Secret to Unlock More Exposure through App Store Search Optimization
In the App Store ecosystem, every developer faces significant challenges in terms of traffic, due to high customer acquisition costs and limited…