Recently, advertisers have encountered numerous issues with their Meta-advertising assets, including unexpected account bans that have significantly impacted their traffic and scaling plans. To help navigate these challenges, we’re here to share nine practical and effective tips to enhance account asset security, ensuring smooth ad placements.

Part One: Security Risks of Meta Advertising Assets
Neglecting the security management of Meta accounts poses risks far beyond account theft. A more concerning issue is that users may receive unrelated or even inappropriate advertisements, which can severely damage a brand’s image and reputation.
Imagine how loyal customers would feel if they suddenly received a barrage of low-quality ads unrelated to your brand. They might start questioning your brand’s integrity and even lose trust.
Moreover, if the Meta system detects any signs of account information leakage or theft, it will promptly block the account to protect the brand’s interests. Merchants must then undergo a series of complex and frustrating appeal and verification processes to potentially regain account access and resume normal operations. This process is not only time-consuming and labor-intensive but can also result in significant economic losses.
Therefore, safeguarding Meta account security and ensuring the preservation of brand image is an urgent and essential task for every merchant.
Part Two: 9 Ways to Enhance Asset Security
How can you effectively prevent the risk of Meta account theft? Nine practical and efficient protection strategies are provided in the following paragraphs:
1. Enable Two-Factor Authentication to Strengthen Account Security
Two-factor authentication (2FA) serves as a robust defense for your Meta account. In Business Manager (BM), not only should you enable the 2FA requirement, but also ensure that each member’s account has this feature activated. This can be achieved by using a third-party authenticator to obtain login verification codes.
If you encounter issues with the SMS verification login, you can submit an operational ticket to obtain a temporary verification code. Once logged in successfully, promptly change your two-factor authentication method to ensure the security of your account.
2. Follow Account Security Guidelines
In addition to two-factor authentication, adhering to Meta’s official account security guidelines is crucial. These guidelines will help you learn how to set strong passwords, regularly change passwords, and avoid using public Wi-Fi, ensuring the safety of both your personal account and business management platform.

3. Apply for Accounts Through Official Channels and Allocate Permissions Wisely
When applying for a Facebook personal account and Business Manager (BM), always use official and legitimate channels. Avoid using accounts from unknown sources, as they are less secure and typically ineligible for media refunds if stolen. Additionally, it is crucial to allocate BM permissions wisely. It is advisable to minimize the number of administrators and assign permissions based on the roles and responsibilities of the team members.
4. Set Up Warning Mechanisms and Manage Recharge Amounts Wisely
Clients who have the capability should establish anomaly alert mechanisms to quickly detect and respond to unusual activities. Additionally, manage recharge amounts prudently, controlling the balance of your advertising account to avoid idle funds. Unused account balances should be promptly cleared to reduce the risk of theft.
5. Detect Account Anomalies Promptly and Take Swift Action
To ensure account security, merchants must constantly monitor account activity. If you detect anomalies such as changes in login information, unusual expenditures, or tampered ad campaigns, promptly contact Meta support or your relevant agency. Immediately implement emergency measures such as freezing the account and changing passwords to prevent further damage.
6. Manage Funds Carefully to Avoid Large Amounts of Idle Cash
Merchants should practice meticulous management of advertising account funds to prevent large sums from being idle for extended periods. When recharging, plan based on actual needs and budget to ensure funds are used effectively and securely.

7. Regularly Review Account Permissions
Merchants should periodically review and update account permission settings to ensure that only authorized personnel have access and control over the account. For departing employees or individuals who no longer need access, promptly revoke their permissions to mitigate potential security risks. Additionally, regularly changing passwords is recommended to further enhance account security.
8. Establish an Emergency Response Mechanism for Rapid Risk Management
To effectively address potential account security risks, merchants should develop an emergency response mechanism in advance. This includes creating detailed security plans, defining departmental responsibilities and communication channels, and conducting regular security drills. In the event of a security incident, the emergency response mechanism should be activated promptly to minimize losses and restore normal account operations as quickly as possible.
9. Maintain Close Communication with Meta for the Latest Security Information
To ensure Meta account security, merchants should stay in close contact with Meta officials. Engage in official training, follow Meta’s social media channels, and regularly review official security announcements to stay updated on the latest security information and recommendations. This will help you stay informed about account security developments and preventive measures.
Part Three: In Conclusion
It should be noted that people should avoid clicking on links from unknown sources and to refrain from frequently changing VPNs to maintain a stable network environment. These seemingly minor details are crucial to account security.
Managing the security of Meta accounts is a continuous and challenging task. Only by remaining vigilant and implementing effective security measures can we ensure the protection of our account assets.