Exploring how Notion attracts organic traffic through its templates section and drives business growth via user-generated content (UGC).
In today’s competitive digital landscape, standing out and driving traffic to your website is crucial for success. Notion, a versatile productivity tool, has mastered this art by leveraging its user-generated templates section. By examining Notion’s approach, you can uncover valuable strategies to double your website’s content growth and achieve similar success.
Growth Strategies
Platform for User-Generated Templates:
- Notion provides a platform where users can create and share their templates. This encourages active participation and a continuous influx of new content.
Natural Search Performance and Community Engagement:
- The templates section not only performs well in organic search but also benefits from social media and community channels like Telegram for enhanced community management.
Optimized Template Page Structure:
- Each template page is optimized with key elements such as template name, appearance, creator information, and pricing (if not free).
Comprehensive Template-Related Content:
- Template pages include detailed descriptions, categories, creator social profiles, and social sharing buttons to facilitate broader reach.

Growth Results
High Monthly Visits:
- The templates section attracts over 287,000 monthly visits within two years.
Contribution of Key Sections:
- Major folders like categories, creators, and collections contribute differently to overall organic performance, with categories accounting for approximately 24.3% of the traffic.
Top Performing Templates:
- High-performing templates include “Free Notion Widgets & Tools” (8.3K monthly organic visits) and “Aesthetic Nature” (5.7K monthly organic visits).
Keyword Rankings and Backlinks:
- The templates section ranks for over 60,000 organic keywords in the US alone and receives 823,000 backlinks from nearly 2,000 referring domains.
Traffic from Third-Party Channels:
- Platforms like TikTok, Reddit, YouTube, and Facebook contribute significantly to the exposure and traffic of Notion’s templates section.
Conclusion
By analyzing Notion’s successful ASO strategies, it’s evident that user-generated content, optimized page structures, and strategic use of social media can drive significant organic growth. Implementing similar tactics can help you double your website content growth, ensuring sustained traffic and user engagement. Embrace these strategies to unlock the full potential of your online presence and achieve remarkable results.