Google November 2024 Core Update Is Now Rolling Out – What We Know So Far

Google has initiated the rollout of its third core update for the year, the November 2024 Core Update, which began on November 11, 2024, and is expected to conclude within two weeks. This update, while typical in nature, does not specify new changes or improvements but continues Google’s ongoing efforts to enhance search result quality by prioritizing genuinely useful content over that created solely for search performance.

The update, released on the US holiday of Veterans Day, appears to precede the significant holiday shopping season post-Thanksgiving. Google has stated that this update is not a penalty but aims to promote or reward high-quality web pages. It is a global update, impacting all regions and languages, focusing on the core aspects of helpful content. Additionally, it affects Google Discover and other features, including featured snippets.

While the SEO community is still assessing the impact of this update, early indications suggest that some sites may experience a further decline in rankings. However, the majority have not yet observed significant movement. Google’s advice for those affected by the update is to review their content and align it with Google’s core update guidelines to potentially recover.

This update, like its predecessors, emphasizes the importance of quality content in SEO strategy. As the update unfolds, SEO professionals and website owners will be closely monitoring its effects on search rankings and online visibility.

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