TikTok pays users to shop, invite friends as US ban looms

TikTok pays users to shop, invite friends as US ban looms

Mily GDec 12, 20242 min read

TikTok’s New Strategy Amid US Ban Threat: Pays Users to Shop and Invite Friends TikTok…

Meta’s New Marketing API Docs: A Game Changer for Developer Efficiency

Meta’s New Marketing API Docs: A Game Changer for Developer Efficiency

Mily GDec 11, 20242 min read

Meta has unveiled a comprehensive update to its Marketing API documentation, aiming to revolutionize the…

Google’s Search Algorithm Keeps Marketers on Edge with Continued Volatility

Google’s Search Algorithm Keeps Marketers on Edge with Continued Volatility

Mily GDec 11, 20242 min read

The Google November 2024 core update finished on December 5th 2024, but we have continued to see search…

Global Strategic Adjustment of TikTok

Global Strategic Adjustment of TikTok

Mily GDec 11, 20245 min read

Recently, TikTok announced plans to establish its regional headquarters in Riyadh, the capital of Saudi…

TikTok Amplifies E-commerce in Europe with New Shopping Features

TikTok Amplifies E-commerce in Europe with New Shopping Features

Mily GDec 11, 20242 min read

TikTok’s revised shopping push in Europe has now been activated, with the platform  launching TikTok…

Top Reasons for Discrepancies Between Google Ads and Google Analytics 4 Conversion Data You Need to Know

RobertAug 9, 20246 min read

Before launching a Google Ads campaign, it’s essential to predefine the conversion events you want to track. This allows you to directly…

How to Keep Meta Account Assets

Shaw NaAug 9, 20245 min read

Under increasingly strict risk control management, advertisers have recently fallen into repeated attempts of being blocked-appealing-unblocking. Some advertisers even had their newly…

Frustrated with Low-Quality Users on Snapchat? Here’s How to Attract High-Value Audiences

RobertAug 8, 20244 min read

Snapchat, a social media platform known for its ephemeral content, lack of social pressure, and focus on privacy, is one of the…

How the Gaming Company Increased Revenue 6x with Predictive Analytics and Incrementality?

RobertAug 8, 20245 min read

Rocket Studio, a Vietnamese game studio, has been operating since 2015, focusing primarily on developing arcade action games, including the highly popular…

TikTok Shop Eases Entry for US & Southeast Asia Cross-Border Stores

RobertAug 8, 20244 min read

In the backdrop of a booming cross-border e-commerce industry, TikTok Shop has recently announced significant adjustments to the entry requirements for its…

Facebook Advantage + Catalog Ads: Advantages, Mechanism & Tutorials

LucasAug 8, 20246 min read

Companies must upgrade their products to attract attention and innovate marketing strategies to adapt to constant changes. Facebook’s advanced enabling catalog ads…

Game Marketing: Leveraging Real Human Content for Continuous Engagement

RobertAug 7, 20247 min read

The Power of Real Human Content Game recording and repetitive advertising materials often lead to audience fatigue, which is why real human…

Top 6 Common Mistakes to Avoid in Meta Advertising to Save Money

RobertAug 7, 20245 min read

When running Meta ads, our primary goal is to boost brand awareness or drive sales. However, even seemingly minor mistakes can lead…

YouTube’s New Half-Screen Video Ad Format: A Game-Changer for Advertisers

RobertAug 7, 20242 min read

YouTube is testing a new ad format that splits the screen during playback, displaying the video ad on the left and an…

A Complete Guide to Different Event Types in Google Analytics 4 and Their Usage

RobertAug 6, 20242 min read

Since the transition from Google Analytics Universal to Google Analytics 4, overseas brands and merchants have been eager to learn how to…