The Basics of Facebook Advertising

As the title, this is aimed at novice articles, masters can skip directly.

Preparations for Facebook ads include:

1.Through agents to submit company information, website information, payment recharge and so on.

2.Have a Facebook account, preferably more than one.

3.Facebook Public Page, Public Page adds personal account as administrator.

4.The website meets the requirements of advertising, adding Facebook advertising pixel code.

5.Create a business management platform through a personal account BM, BM add a public home page, BM add a personal account as an administrator (preferably more than 1), bind advertising accounts, add pixel permissions, add instagram accounts, and allocate assets to advertising pitchers.

Advertising account opening, need to find agents, installation of pixel code and other steps I will not say here. Generally you find a few large domestic advertising agencies, they will guide you to complete these preparations.

Across all e-commerce platforms and social media advertising, there are three levels of advertising: Campaigns > Ad Groups > Ads​To clarify their affiliation.

Now go to the ad creation step and enter your own business management platform https://adsmanager.facebook.com/adsmanager/manage/adsets

New campaigns, such as I promote independent stations, I choose sales. The type of “purchase” is usually selected by “auction”

It is best to have a set of rules and standards for the setting of the ad name, such as: 2024.6.29 website sales – add shopping cart – United States – male – 18 / 35 years – pets – single figure

Not a special type of advertising such as real estate credit does not need to declare, go directly to the next step.

Below the A / B test, enabling advertising budget optimization, according to their needs set. Also includes all day advertising or a specific time advertising, in the ad campaign settings need to do not much, mainly set the direction of advertising.

Set up ad groups, name ad groups, select sites and performance targets, select pixel codes and conversion events.

You can enable automatically optimized dynamic creatives, set budgets and ad start and end times.

Then there are the ad targets that most social media ads need to set up. Include country, language, gender, age, interests and behaviors, etc.

This completes the ad group level setup.

Go to the ad settings section, select the public homepage (required), select the instagram account (highly recommended, because of the importance and interactivity of instagram for more mobile users)

Upload advertising material, that is, videos or pictures. Enter the link, where the display link is the link displayed in the advertisement, and you can set up a short link.

​​Now I generally write ad post copy through chatgpt, prompt words can be as follows: Please check and analyze this site:

https://www.xxxx.com/

Design a facebook ads post for me, the product is xxxxxxxxx

I generally enable Advanced Enabling Content Optimization, which adjusts creative and targeting based on how likely each user is to respond. Site Time Choose the pixel code for your site. The URL parameter can be set to analyze the source. The setup principle and method are similar to “How to use UTM to track traffic sources from different channels.”

Today’s content is not new knowledge, there are many tutorials on the Internet, but I would rather tell you the principle of this optimization: 

1.Through more targeted audiences, such as data from websites or feedback from ads that have already been placed.

2.Subdivide as many ads as possible, each with precise targeting (conversions, clicks, etc.), national language interests, etc. Let each ad run for a period of time to test the accuracy of the audience and the attractiveness of the material.

3.Analyze the advertising data that has been placed, optimize and modify the advertising material, advertising audience, and modify the landing page of the website.​​

4.Continue to strengthen good advertising, eliminate poor performance of advertising, in the process of summing up suitable for their own products advertising mode.

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