Core methods to improve retention: Launch remarketing ads in conjunction with product activities. Push activation through PWA, usually in conjunction with product…

Appsflyer has updated two functions: W2A function + reinstall attribution statistics 1. Re-install attribution will be updated starting from 7.31, and subsequent…

In its attribution model, MMP has obvious bias towards large channels. Phenomenon: 1. XX channel uses its own traffic to guide XX’s…

When server-side events transmit bound device information, typically, the technology opts to bind the device information acquired at user registration (e.g., AFID).…

Editor’s Note: When both risk control and advertising are reliable, the data tends to shine. Reliable advertising coupled with unreliable risk control…

Many friends have complained that they can’t advertise on iOS 14+ through Facebook. They couldn’t resolve it with customer service or account…

Let’s start with a scenario: I have a lending company called “Lending Inc.” which developed an app named “Overseas Loan,” listed under…

Many clients often come to me and say, “I want to implement third-party attribution, but our boss won’t allow it. Could you…

Previously, we reviewed Unity; now let’s summarize the remaining active media channels. Regarding video channels: The main ones are Unity, Applovin, ironSource,…

Recently, we’ve shifted our focus to the IAA project, conducting research on video channels like Unity, Vungle, Applovin, ironSource, and Mintegral. These…