What kind of products need to apply for whitelist? What information is required to apply for the whitelist? I have compiled the precautions and application process for Meta cryptocurrency and dating advertising whitelist for everyone. If you like it, you can follow it to receive the latest information~
Meta Requirements:
Advertisers may place ads for online dating services if they obtain written permission from Meta. But you need to fill out the whitelist form to request permission. All ads for online dating services must be directed to an audience of 18 years of age or older.
Q:What are dating ads?
A:Dating ads include:
① Online or offline dating
② Matchmaking
③ Services that facilitate dating (such as dating information management)
Q: What does not constitute dating advertising?
A:
① Emotion-related works or entertainment programs (for example: documentaries, TV shows, or games about dating and relationships)
② Social applications without matchmaking function (for example: party applications)
Precautions:
Ads may not promote the following products or services
① Dating sites that emphasize sexual contact
② Dating through monetary or other financial transactions, such as mail-order brides or “sugar babies”
③ Provide services that facilitate affairs or non-monogamous relationships
④ Contacts with fictitious groups or individuals
Additionally, dating ad creatives may not include the following:
① Emphasis on sexual contact
② Monetary or other financial transactions, such as mail-order brides or “sugar babies”
③ Promote affairs or non-monogamous relationships
④ Contact with fictitious groups or individuals
⑤ Selfie image
⑥ The image is blurred or pixelated
⑦ Emphasis on sexual implications
Advertising can promote
①Literature or entertainment about relationships, such as TV shows, games, or documentaries about dating and relationships
② Social applications without matching elements, such as party applications
Dating whitelist application link
https://www.facebook.com/help/contact/1060028634014002

Common problem
① If it is a social product, there is no need to apply for a whitelist;
② It is a social product landing page App Store/Google Play + advertising material: Please note that the description of dating/love/single cannot appear, and the characteristics of find couple/date cannot be highlighted.
③ If it is a dating product, open an account first and then apply for the whitelist.
④ Dating products cannot be “Casual Encounters”/”hookups”
⑤ It is not allowed to provide paid bride apps
⑥ Cannot be one-to-many
⑦ Social products cannot create user emotional profiles
⑧ Strictly abide by the targeting requirements when launching dating products: 18 years or above + emotional status (Single or Unspecified) + gender (either Men or Women)