YouTube’s Secret Weapon Against TikTok: New “Jewels” Tipping System Revealed!

YouTube’s Secret Weapon Against TikTok: New “Jewels” Tipping System Revealed!

alenNov 25, 20242 min read

In a bold move to challenge TikTok’s dominance, YouTube has unveiled its latest feature: the…

DOJ demands Google sell Chrome! Tech giant’s browser monopoly under Fire | Week in review

DOJ demands Google sell Chrome! Tech giant’s browser monopoly under Fire | Week in review

alenNov 25, 20242 min read

In a shocking turn of events, the U.S. Department of Justice has issued a groundbreaking…

TikTok Partners with PTA to Boost Online Safety Education for Families

TikTok Partners with PTA to Boost Online Safety Education for Families

Mily GNov 23, 20242 min read

In a strategic move towards enhancing internet safety, TikTok has announced the expansion of its…

Google CTR shocker: industry see shifts in Q3

Google CTR shocker: industry see shifts in Q3

alenNov 22, 20242 min read

In a surprising turn of events, Google’s search click-through rates (CTR) have revealed dramatic shifts…

Google’s EU Bombshell: Political Ads Banned! 

Google’s EU Bombshell: Political Ads Banned! 

AndrewNov 21, 20242 min read

In a stunning development, tech giant Google has announced its decision to cease serving political…

Is Your Product Restricted? Find Out Which Ones Require a Whitelist Application

bettyJul 9, 20243 min read

What kind of products need to apply for whitelist? What information is required to apply for the whitelist? I have compiled the…

Common Cheating Methods in Mobile App Promotion and How to Detect

yingliangJul 5, 20247 min read

The previous article introduced some common cheating methods and basic strategies for anti-cheating: Review of Common Cheating Methods: [link] Click Fraud Attribution…

Common Cheating Methods in Mobile App Promotion and How to Detect Them

yingliangJul 5, 20245 min read

This article explores some of the most prevalent methods of cheating in mobile app promotion and strategies to detect such fraudulent activities.…

How to Improve Retention with PWA

Shaw NaJul 5, 20243 min read

Core methods to improve retention: Launch remarketing ads in conjunction with product activities. Push activation through PWA, usually in conjunction with product…

How to understand Appsflyer’s updated

Shaw NaJul 5, 20243 min read

Appsflyer has updated two functions: W2A function + reinstall attribution statistics 1. Re-install attribution will be updated starting from 7.31, and subsequent…

How to explain the MMP tripartite attribution “bias” problem

Shaw NaJul 5, 20244 min read

In its attribution model, MMP has obvious bias towards large channels. Phenomenon: 1. XX channel uses its own traffic to guide XX’s…

Improving Conversion Rates and Lowering Costs: A New Perspective on Product Tracking Logic

yingliangJul 5, 20244 min read

When server-side events transmit bound device information, typically, the technology opts to bind the device information acquired at user registration (e.g., AFID).…

Microfinance: Strategies to Overcome Cold Start Challenges in New Products and Markets

yingliangJul 5, 20244 min read

Editor’s Note: When both risk control and advertising are reliable, the data tends to shine. Reliable advertising coupled with unreliable risk control…

How to Resolve Facebook Ad Placement Issues on iOS for App Selection

yingliangJul 5, 20242 min read

Many friends have complained that they can’t advertise on iOS 14+ through Facebook. They couldn’t resolve it with customer service or account…

How to Fix One Entity Associated with Multiple Android Developers

yingliangJul 5, 20242 min read

Let’s start with a scenario: I have a lending company called “Lending Inc.” which developed an app named “Overseas Loan,” listed under…