Google Clashes with DOJ: Stands Against ‘Interventionist’ Antitrust Remedies
Google has offered up its own proposal in a recent antitrust case that saw the…
Unlock Viewer Engagement: Discover YouTube’s Latest Ad Formats
Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience…
Victory for TikTok: U.S. Supreme Court Approves Appeal Against Ban
In a significant legal victory, the U.S. Supreme Court has granted TikTok’s request to appeal…
YouTube SEO fundamentals: What you need to know
YouTube says it’s about the viewers, not algorithms. Uncover how to reconcile this with practical…
U.S. Senators Push for 90-Day Extension on TikTok Ban Decision!
The app’s China-based parent company is mounting a legal challenge against a law forcing it…
Facebook AN Traffic Cheat Warning
In October or November last year, I found that the MAI (installed) running FB easily went to the AN position, and these…
How to Measure iOS Ad Campaign Effectiveness？
Measuring the effectiveness of iOS ad campaigns, especially on platforms like TikTok and Google, presents unique challenges due to differences in attribution…
Comparing iOS Campaign Performance on Google and TikTok: Insights and Observations
When comparing the iOS campaign performance between Google and TikTok for a specific product, notable differences were observed in user acquisition costs,…
Google Ads expands WhatsApp asset type to more Latin American countries
After initially launching in Brazil and India in March 2024, Google Ads has expanded the WhatsApp asset type to other parts of…
Understanding Self-Attribution Channels: A Guide for Advertisers
In the rapidly evolving world of digital advertising, understanding the mechanics of attribution is crucial for optimizing campaigns and managing costs. As…
What’s New in Snapchat Ads Manager Objectives
Snapchat has updated its Ads Manager objectives feature to simplify campaign creation for advertisers, reducing the number of objectives from 11 to…
Have You Mastered the Facebook Ad Targeting Strategy?
Key points of this article Facebook ad targeting mechanism How does Facebook ad targeting work? Five major Facebook ad targeting strategies 1.…
Google Play Store to Launch Collections and New Widgets
Collections is a full-screen immersive space that automatically combines the best and most relevant content from installed apps into intent-driven spaces. Within…
OpenAI’s $3.6 Billion Investment in Two Key Acquisitions Boosts AI Expansion
OpenAI has recently acquired two companies—Multi, a remote collaboration platform, and Rockset, a database search and analytics company—highlighting its strategic focus on…
What are the Facebook optimization logics that can explode?
Optimizing Facebook ads requires careful observation and analysis of multiple indicators, so as to adjust the strategy to achieve the best results.…
