Google Updates Play Store Policies: New Developers Benefit from Easier App Testing Rules
Google has lowered the number of testers needed for new developers releasing apps on the…
NeurIPS, the ‘AI Olympics’, gets new hurdles in Canada with US-China tech competition
AI Olympics at NeurIPS Introduces New Challenges Amid US-China Tech Rivalry. The renowned NeurIPS conference,…
Google Clashes with DOJ: Stands Against ‘Interventionist’ Antitrust Remedies
Google has offered up its own proposal in a recent antitrust case that saw the…
Unlock Viewer Engagement: Discover YouTube’s Latest Ad Formats
Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience…
Victory for TikTok: U.S. Supreme Court Approves Appeal Against Ban
In a significant legal victory, the U.S. Supreme Court has granted TikTok’s request to appeal…
Meta Announces Key Updates to Its Ad Platform with Google Analytics Integration
Meta has introduced significant updates to its ad platform to enhance campaign optimization based on business goals. Key features include Conversion Value…
How to allocate budget for Facebook ads
With so many types of advertising budgets, how to make the right decision?How to plan an efficient advertising strategy when the budget…
Facebook AN Traffic Cheat Warning
In October or November last year, I found that the MAI (installed) running FB easily went to the AN position, and these…
How to Measure iOS Ad Campaign Effectiveness？
Measuring the effectiveness of iOS ad campaigns, especially on platforms like TikTok and Google, presents unique challenges due to differences in attribution…
Comparing iOS Campaign Performance on Google and TikTok: Insights and Observations
When comparing the iOS campaign performance between Google and TikTok for a specific product, notable differences were observed in user acquisition costs,…
Google Ads expands WhatsApp asset type to more Latin American countries
After initially launching in Brazil and India in March 2024, Google Ads has expanded the WhatsApp asset type to other parts of…
Understanding Self-Attribution Channels: A Guide for Advertisers
In the rapidly evolving world of digital advertising, understanding the mechanics of attribution is crucial for optimizing campaigns and managing costs. As…
What’s New in Snapchat Ads Manager Objectives
Snapchat has updated its Ads Manager objectives feature to simplify campaign creation for advertisers, reducing the number of objectives from 11 to…
Have You Mastered the Facebook Ad Targeting Strategy?
Key points of this article Facebook ad targeting mechanism How does Facebook ad targeting work? Five major Facebook ad targeting strategies 1.…
Google Play Store to Launch Collections and New Widgets
Collections is a full-screen immersive space that automatically combines the best and most relevant content from installed apps into intent-driven spaces. Within…