After initially launching in Brazil and India in March 2024, Google Ads has expanded the WhatsApp asset type to other parts of Latin America, such as Argentina. This mobile-only feature allows advertisers to connect with audiences through WhatsApp. Prospects can start WhatsApp conversations directly from Google ads, greatly improving communication efficiency. This asset highlights the importance of instant messaging tools in digital advertising.

Key features of WhatsApp asset
- Only available for mobile triggers, not available on desktop.
- Pre-set messages: Advertisers can create pre-written messages to simplify initial communication with potential customers.
- Direct communication: Users can start WhatsApp conversations directly from Google ads, increasing conversion rates.
Impact on advertisers
Increase customer conversion rates with more personalized interactions.
Because WhatsApp conversations are particularly valuable to local businesses, all advertisers who use this ad asset for localized advertising can significantly improve the accuracy of lead conversions.
Simplified communication preset mechanisms and chat initiation functions can significantly reduce conversion costs.