Collections is a full-screen immersive space that automatically combines the best and most relevant content from installed apps into intent-driven spaces. Within this space, users can directly deep-link into your app to complete their journey, whether browsing content or making a purchase.

This interface can highlight key content, including personalized recommendations and promotional campaigns. If a user has installed the app but hasn’t logged in, Collections can encourage them to log in to access more personalized content. Additionally, if a user has integrated with but not yet installed your app, Collections can suggest the installation.
Users can access Collections through the Google Play Store widget. Without needing to install new apps, users can preview relevant content in the Google Play Store and then add the widget to their home screen.