DOJ Proposes Changes to Address Google’s Search Monopoly
The U.S. Department of Justice (DOJ) has outlined remedies to tackle Google’s alleged monopoly in search and…
Industry News
Google Launches Store Ratings in Four New Countries
Google has expanded its Store Ratings feature to Australia, Canada, India, and the United Kingdom, previously limited…
Google Sets New Ad Rules for Financial Services in 4 Countries
Google announced new verification rules for financial services advertisers in Ireland, New Zealand, South Korea, and Thailand,…
Google Introduces Campaign-Level Negative Keywords for Performance Max
Google has announced new updates for Performance Max, including campaign-level negative keywords, marking a shift towards giving…
TikTok Unveils New Ad Solutions for Better Business Outcomes
TikTok has introduced new advertising tools aimed at boosting brand results and driving consumer actions. No longer…
X Overhauls Creator Payments, Focusing on Engagement
X has changed its creator payment system, moving away from ad revenue to a model based on…
Maximizing PPC Ad Strategies for Home Services
Home services are among the most frequently searched categories online, resulting in a competitive marketplace with rising…
Mastering UTM Parameters: Enhance Your Marketing Strategy
What Are UTM Parameters? UTM parameters (Urchin Tracking Module) are tags added to URLs that help track…
EU Court Ruling Limits Meta’s Use of Personal Data for Targeted Ads
The Court of Justice of the European Union (CJEU) ruled on October 4, 2024, that Meta must…
Brazil Lifts 39-Day Ban on X Brasil After Compliance with Court Orders
On October 8, 2024, Brazil’s Supreme Court lifted the 39-day suspension of X Brasil Internet Ltda., formerly…