X has changed its creator payment system, moving away from ad revenue to a model based on engagement from Premium subscribers. This shift could lead to more provocative content, as creators aim to drive discussions and replies.
The new policy mirrors issues seen on Instagram Threads, where “rage bait” posts are used to generate engagement. Unlike Threads, X does not plan to control this tactic, which may lead to an increase in inflammatory content ahead of the U.S. elections.
Creators stand to earn more, but the quality of discourse could suffer.
