Bluesky explodes to 15 million users-the transition from niche to mainstream.
In a stunning development that’s shaking up the social media landscape, Bluesky, the decentralized platform, has skyrocketed…
App Marketing
Snapchat Tests Sponsored Snaps and Promoted Places
Snapchat introduced two new ad placement tests: Sponsored Snaps and Promoted Places. Sponsored Snaps, tested with Disney,…
Judge Orders Google to Open Play Store to Rivals
A U.S. judge has ordered Google to allow rival app stores on Google Play, giving Android users…
Maximizing ASO Effectiveness: Core Metrics, KPIs, and Strategies for App Store Optimization Success
However, ASO is still very useful. It not only affects organic traffic but also impacts paid user…
Google Play Tests ‘Hot Searches’, Reshaping App Discovery
Google Play Store is testing a ‘Hot Searches’ feature, showing popular search terms and brief app descriptions.…
AI Characters Revolutionize Short Drama App Market
Ukraine-based Holywater’s My Drama app has gained 1 million users since April, featuring AI-powered character interactions. The…
Instagram Adds Comments to Stories to Boost Engagement
Instagram has launched a new feature allowing users to comment on Stories, aiming to increase interaction and…
Google Tests Auto-Open App Feature to Boost Developer Activation Rates
Google Play Store is experimenting with a new feature that automatically opens apps after installation. This functionality,…
Top ASO Tips for Mastering App Store Keyword Optimization
With over 1.5 million apps in the App Store and new ones being added daily, making your…
Apple Search Ads Campaigns: 5 Key Points Explained
Apple Search Ads has over 200 million monthly active users, with 65% of all iOS app downloads…
