In a stunning development that’s shaking up the social media landscape, Bluesky, the decentralized platform, has skyrocketed to over 15 million users（11-14 news）. This meteoric rise includes a jaw-dropping addition of one million new users in just the past week, according to Bluesky’s COO, Rose Wang.
The platform’s explosive growth is particularly pronounced in the United States, where it’s currently dominating the iOS App Store. Bluesky has managed to outpace tech giants like Meta’s Threads, OpenAI’s ChatGPT, and even Google’s suite of apps, claiming the coveted top spot in the rankings.
While Bluesky’s ascent is impressive, it’s worth noting that Meta’s Threads still maintains a considerable lead with 275 million monthly active users and a daily growth of over one million new sign-ups. Both platforms are currently ad-free, but they diverge significantly in their approach to content curation.
Bluesky sets itself apart with its commitment to decentralization and user empowerment. The platform offers a unique blend of user-created algorithms alongside standard push notifications, giving users unprecedented control over their social media experience. In contrast, Threads relies on a single algorithm developed by Meta, leveraging its vast ecosystem to fuel growth.
As the battle for social media supremacy intensifies, Bluesky’s rapid expansion signals a potential shift in user preferences towards more transparent and customizable platforms. The coming months will be crucial in determining whether Bluesky can maintain its momentum and truly challenge the established social media giants.
