Apple Overhauls StoreKit External Purchase Link Entitlement for EU Developers
In alignment with the Digital Markets Act, Apple is refining its compliance strategy. This fall, EU App Store developers leveraging…
AEO vs. VO Ads on Facebook: How to Optimize for Better Conversions
User installation is a prerequisite for businesses that rely on in-app monetization. It’s crucial to attract the right users who…
Google Play Console Unveils Custom Audiences for Enhanced User Engagement
Google Play Console has launched a powerful new feature called “Custom Audiences” within the Store Presence menu. This tool empowers…
Comprehensive Google PPC Ad Audit Checklist You Should Know 2024
It’s crucial to use the right strategy to effectively run Google PPC ads. In this sense, how do you ensure…
Google Play Store to Launch Collections and New Widgets
Collections is a full-screen immersive space that automatically combines the best and most relevant content from installed apps into intent-driven…
Google to Crack Down on Low-Quality Play Store Apps in August 2024
According to the latest announcement by Google, the platform plans to remove a large number of low-quality apps from the…
Struggling with Low Conversions? 8x Your Google Ads Results with These 12 Tips
As the world’s largest search engine, Google holds over 76% of the global market share, with more than a billion…
Apple Search Ads Campaigns: 5 Key Points Explained
Apple Search Ads has over 200 million monthly active users, with 65% of all iOS app downloads coming from keyword…
TikTok In-feed Ads: Overview, Types & Tutorials
In this article, we’re here to guide you through a comprehensive understanding of TikTok in-feed ads, from creative production to…
Facebook Advantage + Catalog Ads: Advantages, Mechanism & Tutorials
Companies must upgrade their products to attract attention and innovate marketing strategies to adapt to constant changes. Facebook’s advanced enabling…