In alignment with the Digital Markets Act, Apple is refining its compliance strategy. This fall, EU App Store developers leveraging the StoreKit External Purchase Link Entitlement can now promote offers on external platforms, including alternative app marketplaces and websites. They are permitted to share pricing and subscription information directly within their apps and utilize actionable links without listing URLs in the app’s Info. plist. Additionally, links with parameters, redirects, and intermediary steps are now supported.
More information can be found on Apple’s official website.