Google Play Console has launched a powerful new feature called “Custom Audiences” within the Store Presence menu. This tool empowers developers to engage users more effectively by delivering targeted and personalized content.

A Closer Look at Custom Audiences
- Segmented User Groups: Developers can now categorize users based on specific behaviors, preferences, or attributes.
- Tailored Interactions: Create personalized content and experiences for distinct user segments.
- Precision Targeting: For example, target users who frequently interact with certain features but haven’t yet made any in-app purchases.
- Seamless API Integration: Leverage Google’s Grouping API to define custom audiences with ease.
This innovative feature is designed to elevate app marketing strategies, allowing developers to connect with users more meaningfully by addressing their unique needs and behaviors.