Google’s Monopoly Confirmed: Impactful Antitrust Ruling Shakes Search Market
In August 2024, a U.S. court ruled that Google holds a monopoly in search services and advertising,…
Policy Updates
Meta Announces Key Updates to Its Ad Platform with Google Analytics Integration
Meta has introduced significant updates to its ad platform to enhance campaign optimization based on business goals.…
Apple Eases App Store Link Restrictions in EU and Unveils New Fee Structure for External Purchases
Apple has recently made significant changes to its App Store policies in the European Union, lifting previous…
Overwhelmed by Ad Objectives? Snapchat’s Bold Move to 5 Simplified Campaign Goals Explained
Snapchat, one of the leading social media platforms, has recently made significant updates to its ad management…
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Why Google Prioritizes Tool-Based Websites Over Content Sites [Must-Know for 2024]
Since Google’s HCU Update in September 2023 and the Core Update in March 2024, Pure Information Content…
In What Ways Does Meta Theft Generally Occur?
In recent years, major cases of Meta theft have occurred from time to time. According to the…
Boost Your Website’s Performance: Google Search Console Adds New Optimization Suggestions
Google has introduced a new feature named “Search Console Suggestions” in Search Console. These suggestions will appear…
TikTok Shop Eases Entry for US & Southeast Asia Cross-Border Stores
In the backdrop of a booming cross-border e-commerce industry, TikTok Shop has recently announced significant adjustments to…
YouTube’s New Half-Screen Video Ad Format: A Game-Changer for Advertisers
YouTube is testing a new ad format that splits the screen during playback, displaying the video ad…
Lost in Ad Campaigns? This Guide to Google Dynamic Search Ads Will Help You Succeed
Dynamic Search Ads (DSA) are designed to automatically create ads and target audiences based on search behavior.…
