Google’s Monopoly Confirmed: Impactful Antitrust Ruling Shakes Search Market

In August 2024, a U.S. court ruled that Google holds a monopoly in search services and advertising, violating the Sherman Act. This landmark decision, following four years of litigation, could significantly impact Google’s operations.

  • Monopolistic Practices: Google maintained dominance through exclusive deals with companies like Apple, limiting competition.
  • Impact: Google plans to appeal, but the ruling caused a 5% drop in Alphabet’s stock. The decision may open the market to competitors, though it poses challenges for both Google and regulators.

This ruling signals a critical moment in tech antitrust enforcement and could reshape the search market landscape.

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