YouTube is testing a new ad format that splits the screen during playback, displaying the video ad on the left and an information card on the right. The position of the skip button has also changed, and site links are displayed in a carousel format on the right side. This format is applicable to longer skippable ads. It is currently unclear when this YouTube ad format will be fully rolled out.

This format will greatly enhance the viewing experience for users and fundamentally change the way advertisers interact with their audiences. The new format offers a more engaging way to present advertising information while allowing viewers to see more at a glance, resulting in a less intrusive advertising experience.
Key Features of the Ad Format
- Split-Screen Display: The video ad plays on the left side of the screen, occupying approximately half of the viewing area, while an information card is displayed on the right, showcasing text copy, additional information, or a call to action.
- Relocated Skip Button: The position of the skip button has changed, although specific details are still unclear.
- Website Link Carousel: When available, website links will be displayed in a carousel format on the right side of the screen.
Currently, there has been no official announcement regarding this ad format.