DOJ Proposes Changes to Address Google’s Search Monopoly
The U.S. Department of Justice (DOJ) has outlined remedies to tackle Google’s alleged monopoly in search and…
Google Ads
Google Launches Store Ratings in Four New Countries
Google has expanded its Store Ratings feature to Australia, Canada, India, and the United Kingdom, previously limited…
Google Sets New Ad Rules for Financial Services in 4 Countries
Google announced new verification rules for financial services advertisers in Ireland, New Zealand, South Korea, and Thailand,…
Google Introduces Campaign-Level Negative Keywords for Performance Max
Google has announced new updates for Performance Max, including campaign-level negative keywords, marking a shift towards giving…
Maximizing PPC Ad Strategies for Home Services
Home services are among the most frequently searched categories online, resulting in a competitive marketplace with rising…
Mastering UTM Parameters: Enhance Your Marketing Strategy
What Are UTM Parameters? UTM parameters (Urchin Tracking Module) are tags added to URLs that help track…
Enhance Google Shopping Ads with Negative Keywords
In Google Shopping, Google does not use keywords in the same way as traditional search ads. Instead,…
Reasons for Google Ads Account Suspension and Recovery Steps
When placing Google Ads, having your account suspended is an experience no advertiser wants to face. However,…
Comprehensive Guide to Google Ads Competitor Analysis: Boost Your Ad Strategy
Understanding your competitors’ Google Ads campaigns can offer valuable insights to refine your own advertising strategy. While…
YouTube Advertising Specifications: A Comprehensive Guide for Marketers
YouTube, with its vast global user base, is a powerful advertising platform for businesses to reach their…
