Top Reasons for Discrepancies Between Google Ads and Google Analytics 4 Conversion Data You Need to Know
Before launching a Google Ads campaign, it’s essential to predefine the conversion events you want to track. This allows you…
How to Keep Meta Account Assets
Under increasingly strict risk control management, advertisers have recently fallen into repeated attempts of being blocked-appealing-unblocking. Some advertisers even had…
Frustrated with Low-Quality Users on Snapchat? Here’s How to Attract High-Value Audiences
Snapchat, a social media platform known for its ephemeral content, lack of social pressure, and focus on privacy, is one…
How the Gaming Company Increased Revenue 6x with Predictive Analytics and Incrementality？
Rocket Studio, a Vietnamese game studio, has been operating since 2015, focusing primarily on developing arcade action games, including the…
TikTok Shop Eases Entry for US & Southeast Asia Cross-Border Stores
In the backdrop of a booming cross-border e-commerce industry, TikTok Shop has recently announced significant adjustments to the entry requirements…
Facebook Advantage + Catalog Ads: Advantages, Mechanism & Tutorials
Companies must upgrade their products to attract attention and innovate marketing strategies to adapt to constant changes. Facebook’s advanced enabling…
Game Marketing: Leveraging Real Human Content for Continuous Engagement
The Power of Real Human Content Game recording and repetitive advertising materials often lead to audience fatigue, which is why…
Top 6 Common Mistakes to Avoid in Meta Advertising to Save Money
When running Meta ads, our primary goal is to boost brand awareness or drive sales. However, even seemingly minor mistakes…
YouTube’s New Half-Screen Video Ad Format: A Game-Changer for Advertisers
YouTube is testing a new ad format that splits the screen during playback, displaying the video ad on the left…
A Complete Guide to Different Event Types in Google Analytics 4 and Their Usage
Since the transition from Google Analytics Universal to Google Analytics 4, overseas brands and merchants have been eager to learn…