Meta Announces Key Updates to Its Ad Platform with Google Analytics Integration
Meta has introduced significant updates to its ad platform to enhance campaign optimization based on business goals. Key features include…
How to allocate budget for Facebook ads
With so many types of advertising budgets, how to make the right decision?How to plan an efficient advertising strategy when…
Facebook AN Traffic Cheat Warning
In October or November last year, I found that the MAI (installed) running FB easily went to the AN position,…
How to Measure iOS Ad Campaign Effectiveness？
Measuring the effectiveness of iOS ad campaigns, especially on platforms like TikTok and Google, presents unique challenges due to differences…
Comparing iOS Campaign Performance on Google and TikTok: Insights and Observations
When comparing the iOS campaign performance between Google and TikTok for a specific product, notable differences were observed in user…
Google Ads expands WhatsApp asset type to more Latin American countries
After initially launching in Brazil and India in March 2024, Google Ads has expanded the WhatsApp asset type to other…
Understanding Self-Attribution Channels: A Guide for Advertisers
In the rapidly evolving world of digital advertising, understanding the mechanics of attribution is crucial for optimizing campaigns and managing…
What’s New in Snapchat Ads Manager Objectives
Snapchat has updated its Ads Manager objectives feature to simplify campaign creation for advertisers, reducing the number of objectives from…
Have You Mastered the Facebook Ad Targeting Strategy?
Key points of this article 1. Facebook ad targeting mechanism Facebook ad targeting is a strategy that allows your ads…
Google Play Store to Launch Collections and New Widgets
Collections is a full-screen immersive space that automatically combines the best and most relevant content from installed apps into intent-driven…