Google Play Console Unveils Custom Audiences for Enhanced User Engagement
Google Play Console has launched a powerful new feature called “Custom Audiences” within the Store Presence menu. This tool empowers…
Meta announces major update to its advertising platform, including integration with Google Analytics
Meta is updating its advertising system to better optimize campaign results based on business goals and values.New features include conversion…
Comprehensive Google PPC Ad Audit Checklist You Should Know 2024
It’s crucial to use the right strategy to effectively run Google PPC ads. In this sense, how do you ensure…
Turkey Bans Roblox: What You Need to Know About the Child Safety Concerns Driving the Ban
Turkey has imposed a nationwide ban on Roblox due to concerns about inadequate content regulation and safety measures, particularly regarding…
EU App Distribution Rules: Apple Developers Required to Provide Merchant Identity for Compliance
As of August 15, 2024, Apple developers must provide a merchant identity in App Store Connect to comply with new…
Why Facebook Ads Might Show Zero Spend in 24 Hours: Common Causes and Solutions
Seeing no budget spend within the first 24 hours of launching a Facebook ad campaign can be frustrating and impact…
Steam Rolls Out New Review System: Significant Update to User Review Sorting
Steam recently announced an update to its user review system with the introduction of a new “Review Value System,” now…
Google’s Monopoly Confirmed: Impactful Antitrust Ruling Shakes Search Market
In August 2024, a U.S. court ruled that Google holds a monopoly in search services and advertising, violating the Sherman…
W2A: A Game-Changer in App Promotion Strategies and How to Leverage It
In today’s competitive digital landscape, promoting apps effectively requires innovative strategies. W2A (Website to App) has emerged as a key…
How to Distinguish Between ABO and CBO in Facebook Ads
In Facebook advertising, ABO (Ad Set Budget Optimization) and CBO (Campaign Budget Optimization) each have their own advantages and disadvantages.…