What are the techniques for scaling Facebook ads?
1.High-budget screening strategies High-budget ad groups need to be screened continuously to find groups with excellent performance and gradually eliminate…
WalkWork Dominates Latin America’s Health App Market with Innovative Rewards System
The Rise of a New Fitness Trend In just eight months, a new step-counting app called WalkWork has taken Latin…
Google Play Personalization Alters Search Rankings, Challenges Traditional ASO Strategies
Google users can enable Web & App Activity in their personalization settings. When activated, this feature customizes search results based…
US Gaming Market Sees 10% Spending Increase in July 2024, Circana Reports
Circana, a market research firm, released its “July 2024 US Market Review” and annual “Future of Video Games Report.” The…
Apple Mandates Developer Contact Details for EU Compliance by February 2025
Apple is requiring developers to provide real contact information due to the EU’s Digital Services Act. The law mandates verification…
How to check Google Ads Quality Score?
Step 1: Click the “Campaign” icon and select the “Search” keyword Step 2: In the upper right corner, select the…
What are the 3 major factors that affect Google Ads Quality Score?
When Google evaluates advertising quality, it mainly looks at three major aspects: ad relevance, expected click-through rate (CTR), and landing…
What is the importance of Google Ads Quality Score?
Competition in the overseas market is fierce, Google advertising costs have skyrocketed, and conversion rates have also reached a bottleneck…
What factors affect Facebook ad CPM?
CPM (cost per thousand impressions) is probably the most important and most volatile metric that affects Facebook ad performance. The…
Understanding CPM and Its Impact on Facebook Ads
CPM (Cost Per Thousand Impressions) is a pivotal yet volatile metric in Facebook advertising. It plays a crucial role in…