Circana, a market research firm, released its “July 2024 US Market Review” and annual “Future of Video Games Report.” The study shows a 10% increase in gaming spending compared to last year, with growth across hardware, content, and accessories. Total video game sales for July 2024 reached $4.77 billion, up 10% year-over-year. From December 3, 2023, to August 3, 2024, total video game sales hit $32.09 billion, a 2% increase. “EA Sports College Football 25” was the best-selling game through July. Despite 2024 being challenging for the US gaming industry, Circana predicts a significant rebound in 2025.
