
1.High-budget screening strategies
High-budget ad groups need to be screened continuously to find groups with excellent performance and gradually eliminate those with poor performance. This “round-by-round elimination” method ensures that the best ad groups are left in the end, thereby maximizing the advertising effect.
2.Adjust budgets according to trends
When operating, be sure to adjust the budget according to market trends and the actual performance of the ad group to avoid a one-time large increase in the budget that causes the ad group to collapse. When you first start testing a product, don’t just rely on the performance of a single ad group, but consider the overall data to judge the potential of the product.
3.Maintain a moderate adjustment frequency
Avoid frequent adjustments to ad settings, especially immediately reducing the budget when you see that the ad is not effective, or immediately increasing the budget when the effect is good. Too frequent adjustments may disrupt the optimization process of the ad group. It is recommended to maintain a moderate adjustment frequency and give the ad group enough time to perform.
4.Try different operations more often
Don’t be afraid to try new operations. Even if you are a novice, you should boldly try different strategies on the premise of profitability. This helps to accumulate practical experience. Even if you end up using all your profits to try, personal experience is the real learning, and what others say doesn’t count.
5.Establish a fault-tolerant mechanism
During the expansion process, you will definitely encounter poorly performing ad groups. You need to establish a fault-tolerant mechanism and set clear profit-taking and loss-stopping strategies. Don’t be reluctant to shut down an ad group just because it once performed well. Decisively stop losses and invest resources in better performing ad groups, so that the overall advertising effect can be optimized in the long run.